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Featured case studies by Pragya Gupta - Deep UX Generalist | Product Designer
Marketing Technology | Agency | Desktop & Mobile Site
Brought a 2% increase in client acquisition rate for ConSoul Solutions LLP.
E-Commerce | Lifestyle & Fashion | Phone App
Redesigned AJIO’s Search and Filter Experience to Reduce User Drop-Offs
In this project, our team of three designers uncovered friction points in AJIO’s product search and filter journey that were driving users away — and designed solutions that inspired real changes in the company’s product
Hi, I am Pragya Gupta – a Deep UX Generalist
designing end-to-end FinTech and MarTech products.
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