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Hi, I am Pragya Gupta – a Deep UX Generalist designing FinTech and MarTech
products end-to-end.

Explore my case studies

Marketing technology | Service provider | Agency

'Consoul Solution LLP' is a martech agency focused on customer retention and revenue growth. 

I led the end-to-end redesign of their web and mobile site—from stakeholder research and team hiring to UX writing, design, and multi-stage user testing.
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Fintech | Personal loan | Financial product

'CreditView' is Moneyview's (a personal loan provider) new product that helps users build their credit profile.

I designed the mobile app from ground zero to MVP - 1.

E-commerce | Lifestyle | Shopping app

AJIO is an online fashion and lifestyle retail store in India. 

I helped AJIO's mobile app improve its 'search' and 'filter' flow to overall improve users' shopping experience. 
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